Date of completion: 2015
Duration: permanent; 3 years
Project role: senior exhibit designer
The conceptual approach for the Fifty Years of Singapore Design exhibition documents the five decades of the country’s design history in a visually immersive environment that progresses from a 2D to a 3D environment and evolves in form and character through each decade. The design of the exhibition is flexible and modular and showcases graphics, objects and artefacts in a large 3-dimensional grid of 50cm by 50 cm squares and cubes, with each slot within the grid showcasing iconic or pivotal designs that have played a role in defining the design landscape of Singapore.
The focal feature of the show is the central L-shaped wall composed of solid and transparent cubes that serves as an impressive collage of many memorable designs shown within the exhibition. GAA played a crucial part in collaborating with the client to develop a design solution that was able to showcase the wide range of the featured designs and was adaptable to the curatorial approach and vision of the DesignSingapore Council.